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The basic issue is that the advice handed out by most “social media consultants” fails to help businesses achieve their long-run objectives and the entire notion of “social media consultation” is deemed laughable by a sizeable portion of the blogosphere as a result.

Social media consultants are painted as know-nothing technology zealots because that’s often who they are, but it’s also because so many of them replace discussions regarding crucial business issues with preachy social media sermons in their “consulting” practices. A few observations:

Many Social Media “Consultants” Are Oblivious to Obvious Business Issues

Many good and valid points are addressed in this article that reflect the point of view of GMI.

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